Corporate Design & Dissemination
CLOSE TO was developed as a teaching module for theoretical instruction at driving schools and other educational institutions. The key element is the use of a peer mentor in the same age group as the majority of the driving learners (17-28 years), who tells the story of his own self-inflicted car accident and discuss it together with the learners. The peer mentor is closer to the emotional mental state of young novice drivers, tells the story in their words and understands the typical age group processes better than the mostly elderly driving instructors. Furthermore the presentation is authentic, because he has experienced the accident himself and has to deal with the consequences.
Close To runs now in 12 countries of the EU since 2004.