Give away for the camapign 'Close-To'
The small compact folding card was distributed among young people to obtain accident drivers that would act as peer mentors for the project "Close To". For this international project, the Z-Cards wereproduced in a total of 8 languages.
Facts
Media:
Z-CARD, 85 x 55 mm
Released:
2007
Client:
European Commission
Distribution area:
Europe
Edition:
16.000 pieces in 8 languages
Target group:
Young accident drivers
Services
- Idea & Conceptual Design
- Editorial support
- Design
- Graphic design
- Corporate identity
- Photography
- Layout
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CLOSE TO was developed as a teaching module for theoretical instruction at driving schools and other educational institutions. The key element is…>> more
