Information folder for the “Don't Drink and Drive-Campaign” 0,0 for Friends
The information folder in the Z-card format was designed to inform young drivers about the campaign. The comic on the inside of the folder has been illustrated by artist Chris Scheuer.
Client: bmvit – Austrian Ministry for Transport, Innovation and Technology, in cooperation with the Federal State of Styria and Lower Austria
Distribution area: Styria and Lower Austria
Target group: Young car drivers
- Idea & Conceptual Design
- Editorial support
A variation of the Designated Driver Campaign of the European Union. The young target group should be encouraged to drive home sober after the…>> more